Blueprint presentation template

Blueprint keeps a strict rhythm: blue, thin lines and duotone photos turn numbers into a technical drawing. It suits reports, plans and technical stories with a lot of data and an audience to keep.

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Marketing in Q3 2026: results and priorities for Q4

Which channels worked and which didn’t, how spend compares with the plan, and three priorities for the fourth quarter.

The quarter in four numbers

7,380
new customers against a plan of 7,000
€23
average cost of a new customer, €1 below plan
€171,000
spent against a budget of €165,000
31%
of orders came from repeat customers, up from 27% in Q2

We won more customers than planned and paid less for each, but went €6,000 over budget, all because of social ads.

Spend against plan by channel, € thousand

Plan
Actual
60
62
45
54
10
9
30
28
20
18
Search ads
Social ads
Email & CRM
Influencers
Content & SEO

What worked and what didn’t

Worked
Influencers brought 1,750 customers at €16 each, 30% below the quarter’s average.
Organic traffic grew 38%: content and SEO brought 1,050 customers at €17 each.
Email turned 900 newsletter subscribers into buyers at €10 each, our cheapest channel.
Didn’t work
Social ads cost €45 per customer, almost twice the average, and went €9,000 over plan.
The summer video campaign gathered 2 million views but only 140 orders.
Search ads kept their volume, but the cost per click rose 14% over the quarter.

Channels in Q3: spend, plan and new customers

ChannelSpendPlanNew customersCost per customer
Search ads€62,000€60,0002,480€25
Social ads€54,000€45,0001,200€45
Email & CRM€9,000€10,000900€10
Influencers€28,000€30,0001,750€16
Content & SEO€18,000€20,0001,050€17
Total€171,000€165,0007,380€23

Three priorities for Q4

Move budget to influencers

Shift €20,000 from social ads to influencers and keep the cost of a new customer below €17.

Win Black Friday by email

Launch the gift guide and a five-email series by 6 November, so that repeat customers bring 35% of November orders.

Double down on content

Publish 24 buying guides and grow organic traffic by another 25% by the end of December.

Decisions we need by 4 November

  • Approve moving €20,000 from social ads to influencers
  • Stop the summer video format
  • Confirm a Black Friday budget of €35,000

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Finished example slides in this template. Each one can be edited or replaced in the editor.

Title
Metrics
Chart
Comparison
Table
Three columns
Closing

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Marketing in Q3 2026: results and priorities for Q4

Which channels worked and which didn’t, how spend compares with the plan, and three priorities for the fourth quarter.

The quarter in four numbers

We won more customers than planned and paid less for each, but went €6,000 over budget, all because of social ads.

7,380
new customers against a plan of 7,000
€23
average cost of a new customer, €1 below plan
€171,000
spent against a budget of €165,000
31%
of orders came from repeat customers, up from 27% in Q2

Spend against plan by channel, € thousand

Plan
Actual
60
62
45
54
10
9
30
28
20
18
Search ads
Social ads
Email & CRM
Influencers
Content & SEO
Plan
Actual
60
62
45
54
10
9
30
28
20
18
Search ads
Social ads
Email & CRM
Influencers
Content & SEO
Plan
Actual
60
62
45
54
10
9
30
28
20
18
Search ads
Social ads
Email & CRM
Influencers
Content & SEO

What worked and what didn’t

Worked
Influencers brought 1,750 customers at €16 each, 30% below the quarter’s average.
Organic traffic grew 38%: content and SEO brought 1,050 customers at €17 each.
Email turned 900 newsletter subscribers into buyers at €10 each, our cheapest channel.
Didn’t work
Social ads cost €45 per customer, almost twice the average, and went €9,000 over plan.
The summer video campaign gathered 2 million views but only 140 orders.
Search ads kept their volume, but the cost per click rose 14% over the quarter.
Worked
Influencers brought 1,750 customers at €16 each, 30% below the quarter’s average.
Organic traffic grew 38%: content and SEO brought 1,050 customers at €17 each.
Email turned 900 newsletter subscribers into buyers at €10 each, our cheapest channel.
Didn’t work
Social ads cost €45 per customer, almost twice the average, and went €9,000 over plan.
The summer video campaign gathered 2 million views but only 140 orders.
Search ads kept their volume, but the cost per click rose 14% over the quarter.
Worked
Influencers brought 1,750 customers at €16 each, 30% below the quarter’s average.
Organic traffic grew 38%: content and SEO brought 1,050 customers at €17 each.
Email turned 900 newsletter subscribers into buyers at €10 each, our cheapest channel.
Didn’t work
Social ads cost €45 per customer, almost twice the average, and went €9,000 over plan.
The summer video campaign gathered 2 million views but only 140 orders.
Search ads kept their volume, but the cost per click rose 14% over the quarter.

Channels in Q3: spend, plan and new customers

ChannelSpendPlanNew customersCost per customer
Search ads€62,000€60,0002,480€25
Social ads€54,000€45,0001,200€45
Email & CRM€9,000€10,000900€10
Influencers€28,000€30,0001,750€16
Content & SEO€18,000€20,0001,050€17
Total€171,000€165,0007,380€23

Three priorities for Q4

Move budget to influencers

Shift €20,000 from social ads to influencers and keep the cost of a new customer below €17.

Win Black Friday by email

Launch the gift guide and a five-email series by 6 November, so that repeat customers bring 35% of November orders.

Double down on content

Publish 24 buying guides and grow organic traffic by another 25% by the end of December.

Decisions we need by 4 November

  • Approve moving €20,000 from social ads to influencers
  • Stop the summer video format
  • Confirm a Black Friday budget of €35,000

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Questions

Is Blueprint free?

Yes. Blueprint is available on every plan, Free included.

Can I change Blueprint's colours to match my brand?

Logo, colours, fonts and template geometry can be changed on Pro. Other plans get the light and dark variants.

Can I download a Blueprint presentation as PowerPoint?

Yes, from the Base plan. Fonts in the file are the closest match available in PowerPoint.

What if the template doesn't fit?

Switch it in the editor: your text stays, and the layout rebuilds for the new template.

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