How to make a pitch deck: a 10-slide structure
A pitch deck is the short presentation a startup uses to ask for money. Ten slides from the problem to the ask, one idea on each.
How to build a pitch, a report or a lesson, how many slides you need and how to get people to the last slide.
A pitch deck is the short presentation a startup uses to ask for money. Ten slides from the problem to the ask, one idea on each.
As many as you have key ideas, plus a title and a closing slide. For a pitch that's 10–15 slides, for a 20-minute talk 15–25.
Mark up headings and lists, cut what only belongs in a document — then build slides by hand with a PowerPoint outline or upload the .docx to AI.
Open with the main conclusion and three or four key numbers, then go area by area, name the risks and the decisions you need. Details go in an appendix.
A good proposal is about the client, not you: their problem, your solution, proof, the price and one clear next step. Structure and slide examples.
A lesson presentation supports the teacher rather than replacing them: one idea per slide, large text, diagrams instead of paragraphs, questions along the way.
Guy Kawasaki proposed it in 2005: 10 slides, 20 minutes, no font smaller than 30 points. Where each number comes from and when to break the rule.
An attachment won't tell you whether it was opened. A link with a view counter will — and you'll see a viewer's name only if they gave it themselves.
The same slides can be published as one page with a menu, sections and a button. When that beats slides, and how to restructure a deck for the web.
Translate by hand, with a translator or with AI in the editor — then check what matters most: text length, numbers and dates, terms and images with text.