Transit presentation template

Transit draws your presentation as a metro map: lines, stations and interchanges. Roadmaps, project phases and annual plans read like a route.

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Velunto in Spain: the 2027 market entry plan

Online booking and reminders for private clinics. Strategy for the board: market, phases, owners and budget

The market and our targets

38,000
private dental and physio clinics
72%
still take bookings by phone only
500
paying clinics: our goal for 2027
€850,000
entry budget for 2027

Booking habits: our survey of 240 clinics in Madrid and Valencia, spring 2026

Our strengths and the main risks

Strengths

  • A clinic goes live in one day, without IT staff
  • Our price is 30% below the two local leaders
  • Ready integrations with the most popular dental software

Risks

  • Two local players hold 40% of the market
  • Clinics expect phone support in Spanish
  • The owner decides alone, so sales take longer

Launch in four phases

Q1 2027
A Spanish company, an office in Valencia and a team of seven
Q2 2027
Pilot with 40 clinics in Valencia and Madrid at half price
Q3 2027
Paid launch and partnerships with two dental associations
Q4 2027
500 paying clinics and a decision on Barcelona

Owners, tasks and deadlines

TaskOwnerDeadlineBudget
Spanish company and bank accountInes Carvalho, CFOJanuary 2027€40,000
Country manager and six hiresTomás Rey, COOFebruary 2027€420,000
Spanish version and integrationsMarta Soler, CTOMarch 2027€150,000
Pilot with 40 clinicsDaniel Ortiz, Head of SalesJune 2027€60,000
Marketing and partnershipsSofia Lindgren, CMOSeptember 2027€180,000
Total€850,000

What we need from the board

  • Approve the €850,000 budget for 2027
  • Approve hiring seven people in the first quarter
  • Set 500 paying clinics as the main goal for the year

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Velunto in Spain: the 2027 market entry plan

Online booking and reminders for private clinics. Strategy for the board: market, phases, owners and budget

The market and our targets

Booking habits: our survey of 240 clinics in Madrid and Valencia, spring 2026

38,000
private dental and physio clinics
72%
still take bookings by phone only
500
paying clinics: our goal for 2027
€850,000
entry budget for 2027

Our strengths and the main risks

Strengths

  • A clinic goes live in one day, without IT staff
  • Our price is 30% below the two local leaders
  • Ready integrations with the most popular dental software

Risks

  • Two local players hold 40% of the market
  • Clinics expect phone support in Spanish
  • The owner decides alone, so sales take longer

Launch in four phases

Q1 2027
A Spanish company, an office in Valencia and a team of seven
Q2 2027
Pilot with 40 clinics in Valencia and Madrid at half price
Q3 2027
Paid launch and partnerships with two dental associations
Q4 2027
500 paying clinics and a decision on Barcelona
  1. Q1 2027

    A Spanish company, an office in Valencia and a team of seven

  2. Q2 2027

    Pilot with 40 clinics in Valencia and Madrid at half price

  3. Q3 2027

    Paid launch and partnerships with two dental associations

  4. Q4 2027

    500 paying clinics and a decision on Barcelona

Owners, tasks and deadlines

TaskOwnerDeadlineBudget
Spanish company and bank accountInes Carvalho, CFOJanuary 2027€40,000
Country manager and six hiresTomás Rey, COOFebruary 2027€420,000
Spanish version and integrationsMarta Soler, CTOMarch 2027€150,000
Pilot with 40 clinicsDaniel Ortiz, Head of SalesJune 2027€60,000
Marketing and partnershipsSofia Lindgren, CMOSeptember 2027€180,000
Total€850,000

What we need from the board

  • Approve the €850,000 budget for 2027
  • Approve hiring seven people in the first quarter
  • Set 500 paying clinics as the main goal for the year

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